SECTION 1. THE CLUB
CLUB'S NAME
1st Reference | Atlanta United |
2nd Reference | ATL UTD |
ATLUTD (without the space) should only be used for social media copy as a hashtag | |
3rd Reference | Atlanta |
4th Reference | the club |
To be used only when there isn’t a previous mention of another club |
CLUB’S KEY LANGUAGE & NICKNAMES
Unite & Conquer | For communications and editorial use (never to be broken up or altered.) |
#UniteAndConquer | Only to be used as a hashtag |
5-Stripes | Not "Five Stripes" |
5-Stripes Don't Stop | |
#5StripesDontStop | Used mainly for player and personnel announcements |
Conquered | Only used following a title/championship |
Kings of the South | |
AMB Sports and Entertainment | Ampersand (&) should not be used |
“AMBS+E” should be used for graphics only | |
“AMBSE” can be used as a second reference | |
Mercedes-Benz Stadium | “MBS” can be used as a second reference |
“The Benz” should never be used |
CLUB-SPECIFIC TERMS
Golden Spike | |
Golden Spike of Excellence | When referring to the player’s recognition from the supporters following a match |
Supporters / 17s | Any person with an affinity or interest in Atlanta United |
Official Supporters Groups (OSGs) | Members of one of the six OSGs: |
All Stripes | |
Footie Mob | |
LA12 (pronounced: "lah-DOH-sse") | |
Terminus Legion | |
The Faction | |
Resurgence | |
Supporters Section | This section is not exclusive to OSGs members and include casual supporters, season ticket members, and more |
The Gulch | Non-profit organization and legal entity that represents the six OSGs |
Season Ticket Member | "STM" can be used as a second reference |
Flags Out | |
5-Stripe Friday | |
GA 100 | |
Unite & Conquer Cancer | "U&CC" can be used as a 2nd reference, but 1st reference is preferred |
Salute Our Troops, presented by Global Payments | Sponsor name should always be included in the first reference |
Atlanta United Unified Team, presented by Gallagher | Sponsor name should always be included in the first reference |
Unified Team can be used as a 2nd reference | |
ATL UTD Pup | To be used when referring to the program |
Use the dog’s name as a first reference always | |
Always include a mention to America's VetDogs |
CLUB'S MARKETING SPECIFIC TERMS
The 17s Kit | Team's primary club uniform |
Resurgens Kit | Team's secondary community uniform |
CLUB’S OFFICIAL DIGITAL PLATFORMS
TWITTER | |
INSTAGRAM | |
FACEBOOK | |
YOUTUBE | |
TIKTOK | |
LINKEDIN | |
WEB | |
APP |
CLUB OFFICIAL HASHTAGS
Primary | #UniteAndConquer (Don’t use with the ampersand (&) as it will break the hashtag) |
#WeAreTheA  | |
#SomosAtlanta | |
#ATLUTD | |
Secondary | #5StripesDontStop |
#WeReady | |
#RowdyAndProud | |
#VamosATL | |
#WayDownSouth | |
#FlagsOutATL |
CLUB DEPENDENCIES
Front Office | Arthur M. Blank, Owner and Chairman |
Steve Cannon, Vice-chairman, AMB Sports and Entertainment | |
Garth Lagerwey. Atlanta United President and CEO | |
Carlos Bocanegra, Vice President and Technical Director | |
Georgia O’Donoghue, Vice President, Business Operations | |
Dimitrious Efstathiou, Vice President, Soccer Operations & Strategy | |
Andy Skorupksi, Vice President, Chief Financial Officer | |
Coaching Staff | Gonzalo Pineda – Head Coach |
Rob Valentino – Assistant Coach | |
Eugenio Villazón - Assistant Coach | |
Diego de la Torre – Assistant Coach | |
Liam Curran – Assistant Coach | |
Steve Cooke - Atlanta United 2 Head Coach | |
First team | Exclusively when talking about players in the first team roster |
Atlanta United Academy | |
Atlanta United Regional Development School | |
Atlanta United Foundation | |
Atlanta United 2 | "ATL UTD 2” can be used as a second reference |
When referring to the second-tier team or its players | |
Atlanta United Youth Soccer | |
Atlanta United Camps & Clinics |