Atlanta United's commitment to excellence is also exemplified off-the-pitch.
The club received a Bronze Award in Design of Apparel/Merchandise for the Somos Atlanta retail collection, as part of the 2024 Clio Sports Awards, known simply as The Clios, an annual award program that recognizes innovation and creative excellence in advertising, design, and communication. The award is presented by Evolution Media and it is one of the most prestigious awards in the advertising and communication industries in the world, having being first awarded in 1960.
The Somos Atlanta collection is an homage to the club's and fans' Latin Heritage and their influence in Latin and Atlanta culture. The first iteration of the collection was released in September 2023 to coincide with the celebration of Latin Heritage Month in the United States; with very well-crafted designs, the collection featured a hoodie, a t-shirt, a scarf and a snapback hat.
With the launch of the collection in 2023, Atlanta United also told the stories of some of its members who inspire the Latin community, from players (Ronald Hernández, Edwin Mosquera), the club's DJ during home matchdays DJ EU and Silvia Cisneros de Rosales, member of the kitchen staff of the club and beloved member of the Children's Healthcare of Atlanta Training Ground.
In July 2024, coinciding with the CONMEBOL Copa América held in the United States, Atlanta United released the second part of the collection, that included an updated hat, updated scarf with the tagline ¡Viva América, Viva Atlanta! and a complementary t-shirt and hoodie that merged very well with the first iteration of the collection. For the 2024 launch, Atlanta United dedicated the stories of members of the community who have supported the club from their own space, telling the stories of Eddie Segura and son (Terminus Legion supporter capo), Daniela Cintrón (journalist at Discover Atlanta), Berny de la Garza (President of the Hispanic Young Professional Entrepeneurs of Atlanta) and Atlanta Latin rapper Kap G.
This year's award is the third Clio won by Atlanta United following the ones in 2022 for the Spirit of 17 Mural project in OOH Advertising, and the one in Design for the Unity Kit. *See all of Atlanta United's Business Awards here*.
