INTRODUCING THE 404 KIT

INTRODUCING THE 404 KIT

They say Atlanta influences everything... so now we have the kit to celebrate it. The colors and design of the kit are inspired by the cultural and global impact of Atlanta from the 90s to now.

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Presenting 'INSIDE THE 404', an Atlanta United FC production in collaboration with Atlanta Influences Everything. A documentary that tells the story of Atlanta and the city's global impact. Voices include Big Boi, T.I., Andruw Jones, EarthGang, Andre Dickens, Shirley Franklin and many more.

Inside the 404 Documentary




Killer Mike Quote
404 Kit Film Photo
404 Kit Film Photo
404 Kit Film Photo
404 Kit Film Photo
404 Kit Film Photo
404 Kit Film Photo
404 Kit Contact Sheet
404 Kit

404 Kit

No matter how far you go back,

you’ll continue to find

The South’s got something to say.

404 KIT T.I. Quote
404 Kit Player Photos
404 Kit Player Photos
404 Kit Player Photos
404 Kit Player Photos
404 Kit Player Photos
404 Kit Player Photo




Atlanta's Global Impact

How the City's Culture Shift Changed Everything.

When the South understood it had something to say,

Atlanta decided to influence the world.

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404 Kit Elements




404 Kit
DeeDee Murray Quote

Inside the 404

The documentary that explores how Atlanta came to influence everything

Big Boi, T.I., Big Gipp, Shirley Franklin, Andre Dickens, 6LACK and more share their stories about the importance of the Golden Era of Atlanta

404 Kit
404 Kit

Atlanta Influences Everything

It's more than just a clothing brand. It's a culture.

Meet Ian Ford, Bem Joiner, and Tory Edwards, the creators of Atlanta Influences Everything, the brand behind The 404 Kit design.

404 Kit
404 Kit
404 Kit Contact Sheet


Get Yours Today

A confidence so loud they’d blow

the speaker box.

Uninfluenced by anything but

itself.

So, it must be true: Atlanta really does influence everything.