Inside the 404

An Atlanta United FC production, in collaboration with Atlanta Influences Everything

Premiering Thursday, August 24, 2023 on YouTube, Atlanta United FC and Atlanta Influences Everything present Inside the 404, a documentary that details how Atlanta was always destined to influence the world, and in the 1990s the city grabbed onto that expectation to become a cultural hub. Dubbed Atlanta’s "Golden Era", Atlanta blossomed during the 90s becoming known for its prosperity, peace, and cultural enlightenment. Since then, the city has celebrated its rich culture and history, influencing everything from music, sports, education, activism, entrepreneurship, and transportation. Inspired by the legacy of Martin Luther King Jr., to OutKast changing the landscape of hip-hop and the music industry, to the 1996 Olympic Games, and the bustling airport and Atlanta University Center, the city became the lifeblood of black youth culture, and spread ATL’s influence far and wide. All this, inspired the design, colors, and composition of The 404 Kit.

Hear from the people that were present and living that Golden Era in the 1990s in Atlanta, like Big Boi, T.I., Killer Mike, Shirley Franklin and Andruw Jones, and those who have been influenced by them and this period in time. Inside the 404 is a production of Atlanta United FC in collaboration with Atlanta Influences Everything.